Business solutions powered by technology.
We’ve made it our business to bring it to yours.
why UI / UX
Cater to shorter attention spans. Find and deliver solutions. Enable better ROI. Basically, get to the point faster, much like this paragraph.
Our designs are based on globally-accepted heuristic principles. This expertise is applicable to creating new interfaces, across websites, apps and other custom products. We also extend ourselves to conducting usability analysis on existing interfaces, to help identify and address areas of improvement.
Quick, efficient, and intuitive. If this is the brand experience you aim for, UI/UX is a prerequisite that you cannot ignore.
technology-based experiential marketing
Being told a story, or being in the story–what would you pick? Thanks to technology, you may pick both.
Experiential marketing is known to immerse the consumer in a brand or product. When we combine this with technology, we bring consumers closer to a brand experience, real or virtual, that engages them far more than static media.
While this delivers a brand experience to a defined circle, buzz on digital broadens the circle by leveraging this shareable experience on social media channels. Use of technology also helps a brand amp up its appeal with the youth.
performance marketing
As sales and marketing get intertwined, with this tractable and measurable form of marketing, you can keep a track of the leads / sales generated. Performance marketing teamed with a robust customer lifecycle management process help turn marketing activities into actual sales. We would recommend this for high-end products and online retailers.
video content
Phone owner does not equal professional photography. Similarly, content production house does not equal branded content.
While none will deny the importance of video content on social media channels to stay active and interesting in the digital space, the question is, are we also relevant? What is the line between creating to populate social channels versus creating on brand, and connecting with our audience? It needs some serious level of brand understanding as well as audience understanding, and must not be mistaken as a job for a content production house alone.
The correct filters will make all the difference. Hashtag that thought.